Almost every online business follows a basic model. This is a tried and tested system that would allow you to effectively sell your products in the World Wide Web. It is an automated system that could act as your sales agent 24 hours a day, 7 days a week, even when you’re offline. Have you followed this basic model so far?
Let’s have a checklist:
* Have you pinpointed your target market?
* Have you come up with a product to sell?
* Have you created a search engine-optimized website?
* Have you promoted your website well, through article marketing, forum marketing, blogs, and outside links?
* Have you come up with a sales page for your product?
* Are you garnering enough traffic for your sales page?
* Have you integrated a follow-up system in your website?
* Have you determined a price for your product?
If you have done all these things, then there is no reason why you shouldn't’t rake in some substantial earnings.
The only concern left that we have to tackle is how to sustain your profit. Surely, if you’d gather a stable stream of visitors for your web page, you’d be able to generate some sales. But you should always aim for more.
And this can be done through cross-selling and back selling.
Cross-selling involves the sale of products related to the main products you are selling. For example, you are selling an eBook on dog grooming. You could offer supportive products like dog grooming kits, dog instructional videos, and the likes. You don’t have to come up with these products yourself. You could simply look for other online businesses offering these items, and you could sign up as their affiliate. As an affiliate, you just have to refer people to the other business’ sales page, and when the visitors you have referred would decide to make some purchases, you’ll get a commission for every sale!
Back selling is slightly more complicated. It involves offering your other products at the exact points of sale. Points of sale are those moments during the instruction when your customers are most willing to purchase something. By offering them other products during these times, there is a higher likelihood that they’d buy from you! These points of sale can be broken down into:
* That moment when your customer clicks on the order button. He will be diverted to a new page for his payment details. You could include a pop-up for this page advertising your other products. Better yet, the pop-ups could even employ urgency marketing to better your chances of bagging more sales.
* That moment when your customer has just purchased a product from you. Normally, he’ll be redirected to a Thank You page. In the Thank You page, you could advertise other offers as well.
When automating your online business, do keep these in mind. If you manage to integrate cross-selling and back selling tactics in specific points of your website, you’d be able to rake in more profit! It’s as simple as that!
Do you need some products to cross promote of to offer at the back end of every deal? You could check out the many affiliate programs online. For sure, there is one which is relevant to the subject your business is servicing. Simply choose the products that complement what you’re offering, or at the very least, target the same audience your own products are aiming for. This would provide for you the greatest chance of success when it comes to the aforementioned supplements for your online sales.
Tuesday, 29 May 2007
Saturday, 26 May 2007
How To Discover Hot Products You Could Sell At eBay!
If you have decided to earn some serious cash from the number one auction site in the World Wide Web, then you will have to know what sells well. Indeed, eBay may be visited by millions of people per day, but with thousands of auctions going on at any given time, it would be hard to generate great interest on your products if the market isn’t really hot for them. The result can be quite catastrophic. You might end up paying mounted fees without realizing any profit, since no one would bid on your auctions.
So how do you know what products would be the hottest sellers on eBay? Here are some tips you could employ.
Using eBay Tools. Your eBay seller account should also provide for you a way to know the website’s most popular auctions. This should give you an idea about what sells well, and how much they are going for. Simply visit the Seller Central area for a rundown of the day’s top auctions, and try to view the same with a critical mind. Determine if the demand is really huge, or if the price is responsible for pushing the demand to the limit. If the latter, determine as well if you’ll be able to compete with the said price.
Online research. The internet is a humongous resource center for your market research campaign. There are many tools that you could find in this intricate network, both free and paid, that could help you discover what any market is really looking for.
Keep in touch with the times. Generally speaking, what is popular in the real world should be popular on eBay as well.
So how do you know what products would be the hottest sellers on eBay? Here are some tips you could employ.
Using eBay Tools. Your eBay seller account should also provide for you a way to know the website’s most popular auctions. This should give you an idea about what sells well, and how much they are going for. Simply visit the Seller Central area for a rundown of the day’s top auctions, and try to view the same with a critical mind. Determine if the demand is really huge, or if the price is responsible for pushing the demand to the limit. If the latter, determine as well if you’ll be able to compete with the said price.
Online research. The internet is a humongous resource center for your market research campaign. There are many tools that you could find in this intricate network, both free and paid, that could help you discover what any market is really looking for.
Keep in touch with the times. Generally speaking, what is popular in the real world should be popular on eBay as well.
Thursday, 10 May 2007
How to Price Your eBook!
You've written and compiled an ebook. Now you have to
decide how much to charge for it. Finding the right
price is essential to the success of your product. If
you charge too little, people will think it's of
little value, and they won't purchase it, or even it
they do buy your book, you will have to sell thousands
of copies to get to the point where you can begin to
see a profit. If you price it too high when compared
with your competition, you will find yourself steadily
lowering the price, which will cause you all kinds of
new problems in the future. For example, if you sell
your ebook at first for $39.99, and later reduce it to
$24.95, don't you think the people who bought it for
$39.99 are going to be PISSED?
Choosing the right price for your ebook is one of the
most critical parts of the marketing process. The
first rule of pricing ebooks is to never under price.
Determine the highest price your audience can afford,
and then if you find your book is not selling, you can
always reduce the price. Before you take that step,
make sure you are promoting your book like crazy on
the Internet and on websites. The price should be
aimed at bringing in profits, but you should never
forget that price is one of the factors that people
use in judging the value of your ebook before they
buy it. So always start with the highest price, and
then launch a mega-marketing campaign.
Let's look at the difference between a book in print
and an ebook. A printed book is an object you can hold
in your hand, store on your bookshelf, even hand down
to the next generation. It is priced on factors such
as paper stock, design and production costs, and
marketing.
What do you think an idea is worth when evaluated
against the cost of paper and ink?
It is the IDEAS that are valuable! That is how you
determine the cost of your ebook.
What should I charge for my ideas?
There are all different formulas and methods for
determining the correct price for your ebook. Let's
begin with honing in on your ultimate goals.
Decide if your goal is to get wide distribution and
maximum exposure. This goal is aimed at drawing
customers to your business or service, or to
establishing the credibility of your reputation. If
this is your main goal, you should aim to keep your
price on the low side. The key is to find a price that
maximizes your profits and the number of books you
sell.
This is an excellent pricing strategy if you are
looking to acquire long-term customers. Long-term
customers are extremely likely to buy from you again
and again, as long as the first ebook they buy is of
exceptional quality and beneficial to the customer.
However, if your book contains valuable and more
importantly NEW information, references, or techniques
then you should aim to price it on the high end.
After you figure out your goal, you must figure out
what your audience's need is for your ebook. For
example, does your book solve a particular problem? If
it does, and solves it in a way that hasn't been
written about in one hundred other ebooks, you will be
able to achieve high sales at a high price. If your
book solves a problem or answers questions in a new
and unique way, you should price your book as high as
you can go. You will achieve larger profits this way,
but bring in fewer customers. Just make sure the
question or problem that your book solves is one that
is important and relevant to the majority of your
market audience. If your ideas are not common
knowledge, or you are presenting a brand new
technique, you will be able to sell books at a high
price. Just be prepared for your competition to
undercut you on price as soon as they hear about your
book.
Keep in mind that the above pricing strategy is
temporary. Eventually, you will cease to sell books at
this high price. So figure out in advance how long you
plan to offer your ebook at this high price, and when
that time is up, change your pricing strategy.
Marketing Strategies!
The key that unlocks the sales potential of your ebook
is to find a single sentence that becomes your selling
handle. This sentence states what question or problem
your book answers and the benefits your ebook can
provide. Then be sure to use that sentence in every
piece of sales and promotional material, and every
time anyone asks you about your ebook.
Besides promoting your books assiduously online, there
are several other strategies that can help you sell
more books.
One is to give something away for free with your book,
such as a valuable bonus item. Or bundle several
ebooks under one price, which lowers the price for
each ebook if they were sold separately.
Another strategy is to test out prices by creating a
number of duplicate sales pages with different prices
on each page. Make sure your sales copy is exactly the
same on every page, and includes your selling-handle
sentence. Then figure out for each page the conversion
ratio between visitors to your site and sales of your
book. This will tell you what your optimum price is.
Ultimately, if you've written a book that solves a
problem or presents a new technique, your book will
bring in both traffic and profits. So be sure to write
that selling-handle sentence that sums up what problem
your book solves and what the benefits of your book
will be to the customers who purchase it. And then
watch your market come to you!
decide how much to charge for it. Finding the right
price is essential to the success of your product. If
you charge too little, people will think it's of
little value, and they won't purchase it, or even it
they do buy your book, you will have to sell thousands
of copies to get to the point where you can begin to
see a profit. If you price it too high when compared
with your competition, you will find yourself steadily
lowering the price, which will cause you all kinds of
new problems in the future. For example, if you sell
your ebook at first for $39.99, and later reduce it to
$24.95, don't you think the people who bought it for
$39.99 are going to be PISSED?
Choosing the right price for your ebook is one of the
most critical parts of the marketing process. The
first rule of pricing ebooks is to never under price.
Determine the highest price your audience can afford,
and then if you find your book is not selling, you can
always reduce the price. Before you take that step,
make sure you are promoting your book like crazy on
the Internet and on websites. The price should be
aimed at bringing in profits, but you should never
forget that price is one of the factors that people
use in judging the value of your ebook before they
buy it. So always start with the highest price, and
then launch a mega-marketing campaign.
Let's look at the difference between a book in print
and an ebook. A printed book is an object you can hold
in your hand, store on your bookshelf, even hand down
to the next generation. It is priced on factors such
as paper stock, design and production costs, and
marketing.
What do you think an idea is worth when evaluated
against the cost of paper and ink?
It is the IDEAS that are valuable! That is how you
determine the cost of your ebook.
What should I charge for my ideas?
There are all different formulas and methods for
determining the correct price for your ebook. Let's
begin with honing in on your ultimate goals.
Decide if your goal is to get wide distribution and
maximum exposure. This goal is aimed at drawing
customers to your business or service, or to
establishing the credibility of your reputation. If
this is your main goal, you should aim to keep your
price on the low side. The key is to find a price that
maximizes your profits and the number of books you
sell.
This is an excellent pricing strategy if you are
looking to acquire long-term customers. Long-term
customers are extremely likely to buy from you again
and again, as long as the first ebook they buy is of
exceptional quality and beneficial to the customer.
However, if your book contains valuable and more
importantly NEW information, references, or techniques
then you should aim to price it on the high end.
After you figure out your goal, you must figure out
what your audience's need is for your ebook. For
example, does your book solve a particular problem? If
it does, and solves it in a way that hasn't been
written about in one hundred other ebooks, you will be
able to achieve high sales at a high price. If your
book solves a problem or answers questions in a new
and unique way, you should price your book as high as
you can go. You will achieve larger profits this way,
but bring in fewer customers. Just make sure the
question or problem that your book solves is one that
is important and relevant to the majority of your
market audience. If your ideas are not common
knowledge, or you are presenting a brand new
technique, you will be able to sell books at a high
price. Just be prepared for your competition to
undercut you on price as soon as they hear about your
book.
Keep in mind that the above pricing strategy is
temporary. Eventually, you will cease to sell books at
this high price. So figure out in advance how long you
plan to offer your ebook at this high price, and when
that time is up, change your pricing strategy.
Marketing Strategies!
The key that unlocks the sales potential of your ebook
is to find a single sentence that becomes your selling
handle. This sentence states what question or problem
your book answers and the benefits your ebook can
provide. Then be sure to use that sentence in every
piece of sales and promotional material, and every
time anyone asks you about your ebook.
Besides promoting your books assiduously online, there
are several other strategies that can help you sell
more books.
One is to give something away for free with your book,
such as a valuable bonus item. Or bundle several
ebooks under one price, which lowers the price for
each ebook if they were sold separately.
Another strategy is to test out prices by creating a
number of duplicate sales pages with different prices
on each page. Make sure your sales copy is exactly the
same on every page, and includes your selling-handle
sentence. Then figure out for each page the conversion
ratio between visitors to your site and sales of your
book. This will tell you what your optimum price is.
Ultimately, if you've written a book that solves a
problem or presents a new technique, your book will
bring in both traffic and profits. So be sure to write
that selling-handle sentence that sums up what problem
your book solves and what the benefits of your book
will be to the customers who purchase it. And then
watch your market come to you!
