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Sunday, 16 August 2009

Top 3 ways to boost your Affiliate Commissions overnight!



The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost your affiliate program commissions overnight.

1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission checks in the shortest of time.

Saturday, 8 August 2009

5 fatal Mistakes in Resale Rights Marketing and how to avoid them!



Resale rights marketing is an emerging approach in the field of internet marketing. There is a growing market for resale rights products and more and more online businessmen are catering to this segment and have been reporting monumental profits from their efforts.

Resale rights marketing involves the sale of products with their accompanying resale rights. These rights may either be basic resale rights (where the purchaser can resell the products he will buy), master resale rights (where the purchaser can resell the resale rights of the products he will buy) and private label rights (where the purchaser can alter the products he will buy, and by nature of the same, can sell the products as they are or with accompanying resale rights as well).

It is not difficult to explain the growing interests on resale rights products. These goods afford the purchasers the opportunity to earn from their purchases, as they could sell the same for profit. They won’t have to pay the creator any cumbersome royalty fees. They get to keep all the income they will earn from the sales they manage to effectuate.

Though resale rights marketing does seem like a promising field, it is not completely free from problems. A lot of internet marketers who have decided to enter resale rights marketing have been prone to committing some fatal mistakes that gravely compromise the earning potentials of this approach. Let’s take a look at the top five mistakes that resale rights marketers make so that we’d learn how to avoid them.

1. Selling resale rights products to an unlimited number of people. Your potential customers would find this unsettling. Every purchaser of your resale rights products would be each other’s competitor. Though the idea of selling an unlimited number of copies sounds very lucrative, you’d find it hard to effectuate some sales because people would stay away from such offers. The value of your resale rights products would diminish. Solution: set a cap as to how many copies you will sell.

2. Selling resale rights products to many people. Indeed, you would set a ceiling as to how many copies you will sell. But if this ceiling is too high, the value of your resale rights products would still suffer. Selling to 1,000 people for example, would mean that each purchaser would have to compete with 999 other people for the same market. Your products would still be a hard sell. Solution: increase the price of your package but limit the cap to 50 or below.

3. Failing to clearly enumerate the terms and conditions of usage license. Essential in resale rights is the license wherein they should be delineated. This license is a where the rules are established, and is likewise your guarantee to the purchasers that such rules shall strictly be implemented for the protection of their interests. Solution: carefully write down the limitations of the rights you will convey, and present the same in a license agreement, preferably in .pdf format. Adobe documents cannot easily be changed, and it would give your potential customers the security they need.

4. Failing to honor the terms and conditions you have set yourself. Nothing can compromise your brand worse than your failure to live up to your promises. If you promise to sell 50 resale rights of a product, you can’t sell 51 and claim a counting error. If you promise to give them private label rights, you cannot restrict the way they could alter the work. Solution: exercise candor in your dealings at all times.

5. Selling resale rights at the height of the product’s market life. This may be a plus for your potential customers, but it surely is a negative for you on a business standpoint. If the product promises high salability, you’ll be better off selling it yourself, exclusively at that. Nonetheless, this is a matter of preference. If you want to focus on product creation and allow your customers to take care of the marketing aspect, then this would prove to be a good approach. Solution: have a business plan before venturing to resale rights marketing.

Tuesday, 4 August 2009

Biggest Affiliate Marketing Mistakes!



We all make mistakes, it's a fact of life. It's no big deal in the whole scheme of things as long as we learn from our mistakes and move forward.

The same goes with affiliate marketing since everyone will probably make mistakes at first, but as long as you fix them, it's no big deal. However, some mistakes are much more costly than others and we are not just talking monetary costs. These mistakes are the ones we only discover years down the road after we have lost hundreds of thousands of dollars and more importantly, wasted valuable time doing something that was totally the wrong way to do things.

Recently, one of my biggest mistakes in affiliate marketing hit me front and center. Although I make a very comfortable living as a full-time affiliate marketer, this mistake has cost me significantly over the years. Perhaps a brief rundown of the common mistakes many affiliate marketers make would prove helpful. Some of these mistakes are:

- you forget to build a list
- you fail to track your affiliate links/traffic
- you don't develop your own unique selling position
- you link directly to your affiliate link instead of going thru an interior keyworded page
- you ignore MSN and Yahoo
- you forget to diversify your affiliate products/networks


Plus, the one major mistake many beginning affiliate marketers make:

They try to sell products directly to potential customers.

This is not the way to proceed on the Internet. You must try to solve a problem first and then sell later.

Most people using the web want to solve a problem, anything from how to lose 50 pounds to finding the right student laptop for a son or daughter. They want help solving a problem first and foremost. Your goal as an effective affiliate marketer is to solve their problem for them... selling should always come second or as a by-product of this whole interaction.

Help first - sell later. By giving advice and help, you establish your credibility and trust-worthiness with your potential prospect. It is a win-win situation, they get valuable helpful information to solve their problem and you end up with a sale or a friend. This whole idea of pre-selling is a very effective method for affiliate marketing but is a common mistake many beginners make or rather fail to do. So if you're just starting affiliate marketing make sure it is not a mistake you're making.

My Biggest Affiliate Mistake This was my biggest mistake: not going after long-term residual affiliate income.

Like most affiliate marketers, I concentrated all my marketing on getting that one-time sale. I eventually realized my mistake and approached the companies involved, a few even gave me private deals with "residual income" for the life of the client. Now, which companies do you think I will be concentrating most of my marketing efforts on in the future? But why stop there? I could further leverage my affiliate income even more by offering a "white label" or a co-branded service thru my own website. It would greatly increase my share of the sale and give me long-term revenue. I believe, this is where many affiliate marketers drop the ball, they don't fully explore "white label", "co-branded products", "full resell rights", "back-end profits" and "residual income" when they think of affiliate marketing. Now some may argue this is more of a "hands-on" arrangement and may involve more work on your part but the rewards will be well worth it; for instead of getting a one time sale you could be building long-term residual income for years to come. Likewise, you should try to "leverage your returns" when picking affiliate products or programs to promote; if possible, always go for those with residual income. Don't make the mistake of settling for less, always check out the maximum return you can get on your affiliate marketing. Investigate special private deals or arrangements with your affiliate partners and bargain for a bigger share of the pie. Like me, you may be pleasantly surprised at the results.