Working Hard at Selling Your Product - But Earning PEANUTS?

Without question, the most overlooked, under-valued and under-utilized asset in practically every business is its customer base.

The fact of the matter is that most businesses only look at each customer they acquire as being worth a single purchase. They simply fail to realize that the easiest money they'll ever make is selling additional products, upgrades and services to their existing customers.

Customers that already trust them, like them and will gladly buy from them again without the need for expensive incentives, bonuses, marketing/selling skill or otherwise effort of any kind.

Folks, almost ALL of your expense in business is acquiring new customers. So why in the world would you only sell to them one time!?

This is called the backend profit model - which is the simple strategy of upselling, cross-selling and recommending complimentary products to already existing customers. Did you know that many successful businesses will literally sell their first "entry product" at a LOSS - just so they can sell them again and again?

They take the loss (and the risk) for a reason. It works. In fact, this one easy "change" to your strategy will enable you to literally multiply your revenues without spending more money or "working harder". This is the difference between a business that's a glorified "job" and a wildly successful business that you can sell for a fortune...

Can you see the logic behind this?

Now, you might have an objection...

"Isn't it expensive and time-consuming to develop new products all the time?"

Yes, it is.

And this is where strategic alliances come to the rescue. You could easily build your own highly-profitable backend profit system in a matter of DAYS just by endorsing someone else's products and splitting the profits with them.

In fact, you could even fund the development of your own backend products just by endorsing someone else's in the meantime...

What if your average value per customer increased by 400% just by making this one change? Can you see how much easier this is in comparison to finding and acquiring 400% more customers?

This means your income would increase exponentially as well.

This isn't some "pie in the sky" theory. This is pure common sense. If you sell more, you will earn more, period.

Do I have your attention now?

Now, the other issue might have with endorsing someone else's products is that it might appear to be "tacky". Believe it or not, if the product is a quality and complimentary fit - and if it's truly going to benefit your clients - then you will actually build more rapport with your customer base.

They will see you as a business that looks out for their best interests. And yes, they will realize that you're profiting from this, but it won't matter if they can see the logical "fit" (and intention) behind it.

Don't be afraid to do this. Think about how many "Fortune 500" companies you see doing this all the time.

Heck, this morning I bought a box of cereal because it had a free movie-theatre ticket inside the box. Am I "skeptical" of my favorite cereal company now?

NO!

You can do the same thing, and multiply your revenues for very little effort while actually increasing your customer retention rate.

I'm sure by now you can see the tremendous benefits of using Joint Venture arrangements to make more money for practically no extra effort.

Now, let me end off with a statement that's likely going to keep you up all night...

What if you got just 10 partners to endorse YOUR product to their customers as well? Not only would you be making an easy fortune from your existing customers - you'd also be getting new customers without the hassle (or risk) of advertising - and they'd simply get plugged into your profit funnel.

The fact of the matter is that joint ventures are simply the most powerful way to make money in business - both on the backend (maximizing profits from existing customers) AND on the "front-end" (acquiring as many customers as you can handle at no up-front cost to you).

And this single strategy has the power to easily transform your business from a "bill-payer" into a multi-million dollar enterprise.

As you've no doubt seen so far, joint ventures are the "shortcut" to your success in business. So I'd strongly recommend that you master the art of approaching and recruiting profitable JV partners. Now, with that said, there's a famous "system" that's been developed by a fairly young marketer, and people all over the net are raving about it. You can check out Chris Rempel's JV System at

Joint Venture Marketing

Working Hard at Selling Your Product - But Earning PEANUTS? Use this simple strategy to turn the tables in a matter of DAYS...

Why Publish an eZine?

On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.

In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.

Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

10 Tips for Increasing Your eBay Response.

So you've got the buyer in front of your auction, and they've read the description. They're must be interested, or they wouldn't be looking… but just how can you push them over that line and make them leave a bid? Read on for some tips.

Improve your picture: In all that description writing, you might have missed the vital importance of your item's picture. A picture with bad lighting or an intrusive background looks amateurish and won't make anyone want to buy from you.

Add an About Me page: You'll be surprised how much you can reassure bidders just by creating an About Me page and putting a little bit about yourself on your business on there. You can also have a few special offers there for people who bother to look at the page, and let people subscribe to your mailing list so that you can email them updates.

Use SquareTrade: Signing up at SquareTrade and displaying their logo on your auctions shows that you are committed to have them resolve any disputes that arise. You always see this on PowerSellers auctions - it makes you look more professional.

Write terms and conditions: Have the 'small print' clearly visible on all your auctions, giving details of things like shipping times and prices, your refund policy, and any other business practices you might have. This helps build confidence with buyers.

Show off your feedback: Copy and paste a selection of the feedback comments you're most proud of to each item's description page, instead of making bidders go and look for it. If you have 100% positive feedback, be sure to write that on every auction too.

Add NR to your titles: If you have extra space in a title, put 'NR' (no reserve) on the end. Bidders prefer auctions that don't have a reserve price, and doing this lets them see that yours don't.

Benefits not features: Make sure your description focuses on the benefits that your item can give to the customer, not just its features. This is a classic sales technique. If you have trouble with this, remember: 'cheap' is a feature, 'save money' is a benefit.

List more items: If you want more people to respond to your items, then list more items! You might find you have better like listing items at the same time, instead of one-by-one. There's no need to use a Dutch auction - you can just keep two or three auctions going at once for an item you have more than one of in stock.

Accept unusual payment methods: To reach those last few buyers, accept payment methods that many sellers don't, like cheques.

Buy some upgrades: The best upgrade is the most expensive one, which makes your item appear first in search results. In crowded categories, you might find that this is worth the money.

Once you've got some buyers, you want to keep them coming back to you. The next email will show you how to turn one-time buyers into long-term customers.