Pages

Monday 12 July 2010

7 Email Marketing Secrets That Will Bring Your Online Marketing Campaign To The Next Level!

Recent online marketing trends have shifted towards email marketing. Once you have maximized your SEO and paid advertising efforts, its time to profit from your subscriber list. This article will show you 10 ways you can improve your email marketing campaign.

Online marketing trends have identified 10 tips in email marketing which have seperated highly successful online marketers from the mediocre ones.

1) Huge myth -"The money is in the list"

The statement that says that the bigger your list, the more money you will get is no longer relevant. The secret is "The relationship you have with your list". Your list will no longer respond to your pleas to check out a certain product unless you first establish a good relationship with them by offering them your goodwill and provide them value.

2) Spam filters

A lot of income generating emails have been thrown down the drain due to spam filters. The key is to tell your subscribers to "Whitelist" and also, online marketers should prevent from sending "Spammy" emails which contains "Spam Words" such as "Free" and "Make Money Online".

3) Line width

A line width of 65 characters of less allows for better chunking of paragraphs and allows for a more pleasant viewing.

4) Spread promo links throughout your email

Spreading multiple links throughout promo emails have proved to increase click-through rate. There is no point having your readers scroll through your whole copy just to find that they cannot find any call to action links. Do not overdo it to prevent from looking spammy. Your readers and intelligent people.

5)URL cloaking

Cloaking "Sales-ey" URLS, affiliates and hoplinks provides more credibility and increases the chance of readers clicking on it. No one wants to click on a link that looks like a spam site.

6) Free gifts

Constantly provide your list with no strings attached, free gifts that provide value to them and they will return the favor someday after consuming all your free stuff

7)Talk about daily life

Sometimes, it is good to just drop your list an email and tell them about your daily life. This would allow them to relate better to you and connect at a deeper level. In fact, you can even show off a bit about your currently lifestyle of financial freedom and encourage them to do the same.

Online marketing trends are constantly evolving and we should always stay on top of the trends to further improve our email marketing results.